Serena Deena Interview
Tell us about your background getting to where you are today?
I grew up in a family who is not supporting my dreams and I had to overcome the usual financial struggles that come with that by myself. Luckily my friends always made sure I got to enjoy things growing up. Big up my bestie and my producers who held my hand through hardship.
Where are you from?
When did you start music?
I was singing at the school choir when I was young and I played the electric guitar at some point. I started doing music professionally when I was 17.
How did you get into music?
I started as a dancer and musical theater performer when I decided to get into music.
What is the most challenging thing you have overcome in your life?
It was the loss of my auntie and my uncle in an airplane crash when I was 13.
Are you currently signed or independent?
Who inspires you the most musically?
I like all kinds of music, I’m inspired by singers who write their own songs like Amy Winehouse.
What do you want people to take away after listening to your music?
After listening to my music I want people to take away that I am going to be the next hot thing – giving them the good vibes.
Any new music coming out soon?
27th of November
What is your greatest achievement as a musician?
Listening to my track Dance Floor playing in Dash radio in Atlanta.
Do you produce your own music?
If not who do you work with? No, but I can write. I work on a lot of beats by multi platinum producers and Grammy award winning producers and songwriters.
Who is one artist you wish you could work with?
In terms of UK artists it would be Stormzy and Stefflon Don and in terms of globally it would be Travis Scott and Chris Brown.
Tell us about any new music you have coming out? When is coming out? What is it about?
I have a song coming out called ‘You should know’ on the 27th of November featuring Grammy nominated producer Rmb Justize. It’s about a girl falling in love with a relationship she never saw coming and people talk about it – hot topic. It’s a romantic song talking about the magic between the two and how beautiful it is to know each other so well.
What does a day inside your shoes look like?
Making music, making money and university. Making music, developing my fashion brand and networking online. As a CEO and founder of my own label and fashion brand a lot of things has to be dealt by me.
Anything else you want the audience to know about you?
Get ready to join me in a live stream performance in 2021.